Visit Jamaica is the official tourism board for Jamaica, responsible for promoting the country as a premier travel destination for tourists from around the world. The organization was founded in 1955 and is headquartered in Kingston, Jamaica.

Visit Jamaica works closely with a wide range of tourism partners, including hotels, tour operators, airlines, and local businesses, to develop and promote a range of vacation experiences that highlight the country's unique culture, history, and natural beauty.

Peter has been one of Visit Jamaica’s main and consistent collaborators in creating content for social media to promote Jamaica’s top hotels restaurants and culture.